Thursday, February 21, 2013

Nike Analysis

Alans NIKE SWOT
Strengths:
Strong brand name actualisation / associating itself with some of the worlds biggest athletes.
Strong International sales
turn out Marketing Strategy
Large global supply chain / Employs 40,000 positively charged employees world wide
High quality product/Higher prices though
Nike has no physical owner ship of factories, it manufactures its products in the cheapest possible environments, if they clear make it cheaper else where they will pack up and move.
Number wizard sports brand in the world. Its logo is known world wide
* Awarded orbicular light speed Most Sustainable Corporations in the World (See Page)
* The 100 Best Corporate Citizens list, created by Business Ethics magazine, is a ranking of leading ethical performers publicly listed in the U.S. Released all(prenominal) spring, the 100 Best Corporate Citizens list is designed to spy firms that excel at serving a variety of stakeholders with integrity and integrity. Nike was honored in this ranking in each family from 2005 through 2009
* Nike ranked as one of the Worlds Most honest Companies each year from 2007 to 2009
* In 2008, Ceres ranked Nike outstrip of the apparel category in its first-ever ranking of consumer and technology companies on climate change strategies.
* NIKE Foundation!!!!!!!!!!!!!!!!!!

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Weakness:
* Nike is a noble priced product; retailers may pass on them for other cheaper products
* unjust working conditions
Opportunities:
International market / the ability to continue to bring forth
Nike provides more than just sporting equipment. Todays callowness wears it to be trendy
They can produce anything, as long as it has the logo it will sell
Stepping into the line of economy boosting projects that will support recycling
* NIKE Foundation!!!!!!!!!!!!!!
Threats:
Strong competition from other companies
* Accusations of unfair perseverance practices especially in there Asia regions
* Counterfeit products being produced
* Nike is undefended to the international...If you want to get a full essay, order it on our website: Orderessay



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