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ReferenceQ&ADiscussionWikipediaEthics in Marketing
PrintPDFCite .Ethics are a collection of principles of right conduct that shape the decisions people or organizations make. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.
The purport of marketing is to create a competitive good. An organization achieves an prefer when it does a better job than its competitors at satisfying the ingathering and service requirements of its target markets. Those organizations that develop a competitive advantage are able to satisfy the needs of both customers and the organization.
As our economic system has become more successful at providing for needs and wants, there has been greater focus on organizations adhering to ethical values rather than simply providing products. This focus has come astir(predicate) for two reasons. First, when an organization behaves ethically, customers develop more positive attitudes more or little the firm, its products, and its services. When marketing practices depart from standards that society considers acceptable, the market process becomes less efficientometimes it is even interrupted. Not employing ethical marketing practices may hold to dissatisfied customers, bad publicity, a lack of trust, lost business, or, sometimes, profound action. Thus, most organizations are very sensitive to the needs and opinions of their
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