McDonalds Corporation (Plc) is the first universal beau monde by sales. Found in over 100 countries and territories in the world and last recorded to be serving 52 millions customers each day, its the worlds largest chain of prodigal food restaurants. The first McDonalds restaurant and franchise was subject and founded by Raymond Albert Kroc in the year 1955, he was inspired by the speedy service system of the McDonalds brothers. (McDonalds website)
Franchi work outs be life-or-death to McDonalds success; they deliver our brand values back-to-back to the customer. Worldwide, over 70 percent of our restaurants are run by independent entrepreneurs (Lancaster and Reynolds, 2004, P.335).
McDonalds is considered to be in a noncompetitive competition; it is a market structure where there are a large number of sellers producing a differentiated ingathering (Worthington and Britton, 2006, P.505) With no price competition, the goods are slightly differentiated by advertising, branding or local production.
There are galore(postnominal) ways to determine a size of an organisation, we can see the increase in size of McDonalds over the years by the increasing number of restaurants and the revenue. We can see this in McDonalds worldwide financial profile, appendix 7.1.
Organisation structures provide a tack work done which communication can occur and at heart which the processes of management can be applied.( Worthington and Britton,2006,P.23)
On a globalised scale McDonalds functions on a Matrix structure. Within countries McDonalds operates on a functional structure, which is beneficial as its worthy to a small scale. Specialise and technical expertise through personnel can be divided between departments, so McDonalds is able to facilitate the development of their business. This develops a clear street for career development. However, the downside to using this structure is its simplicity, as its been argued that the structure is more appropriate to single...If you want to get a full essay, order it on our website: Orderessay
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