Customer Generated Media
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Present to: Ann Broderick|
Completed by: Sragorn Lertpitaksit (P10556094)
1/21/2011
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Table of Contents
department 1 Introduction3
PART 2 Research Overview5
Methodology: Interview research method acting6
Respondent Group6
Part 3: Data digest7
Part 4: Conclusion12
REFERENCE13
APPENDIX
appendage A:R115
Appendix B:R220
Appendix C:R325
Appendix D:R430
Appendix E:R535
Part 1: Introduction
In the past, traditional grape vine (WOM) was a face to face conversation between consumers that shared their experiences close to a product or serving. WOM is acknowledged to be the most believable form of advertising and a powerful tool for marketers to advertise and persuade ab issue the products or services to customers (Sen and Lerman, 2007). In recent decades, with the advent of the internet that changed the way people search information, communication and lifestyle.
Social media is a kind of website which allows people for communicating and sharing experiences or opinions much(prenominal) as Wikis, Facebook, Youtube, online bulletin boards, review sites and Blogs. Customer-generated media occurred from people who also piece of tail assume as customers share their experiences or opinions almost products, service or brands through those websites.
Customer-generated media (CGM) is also known as online word-of-mouth or electronic word-of-mouth (eWOM). Cheung, Lee and Rabjohn, 2010 point out that electronic word-of-mouth (eWOM) communication is made available to a multitude of people and institutions via the internet, refers to any positive or disconfirming statement made by potential, actual, or former customers about a product or company. Shao, 2009 mentions, there are tether ways that individuals respond with CGM: by consuming, by participating, and by producing. Consuming...If you involve to get a full essay, order it on our website: Orderessay
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