Friday, February 15, 2013

Carrefour the Internationalization

The internationalization of interbreeding

CARREFOUR DESCRIPTION
overlap SA is the first retailer in Europe and the second magnanimousst worldwide with total revenue 81.271 one million million million in 2011 . It has stores in 33 countries in Latin America, Asia and Europe. to that extent there is withal countries where crosswalk is established only by dint of its partners and franchisees for instance in Egypt or Japan. Thus Carrefour is testify in all the geographic areas of the world .
The group presently operates four grocery store formats:
* hyper food markets,
* supermarkets,
* Cash & pick out
* Convenience stores.

The Carrefour group currently has over 9,870 stores, any company-operated or franchises.

Revenue| €81.271  one thousand million (2011)|
Operating income| €(481) million (2011)|
utility| €371 million (2011)|
Total assets| €47.93 billion (2011)|
Total equity| €7.627 billion (2011)|

HISTORY
In 1959, Carrefour was founded by two entrepreneurs Marcel Fournier and Louis Defforey . Carrefour pioneered the concept of hypermarket, a large supermarket offering a large variety of products and a department store under the like roof. They opened their first hypermarket in 1962 near Paris in France.

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Gradually Carrefour has developed into a modern company , thus improving its competitiveness and market presence considerably. Carrefour has expanded steadily since 1969. Now it is an international supermarket group with a global network of supermarkets across the world. It serves 2 billion clients per class in more than 9,870 stores which are present in 42 countries. 412,464 employees work for Carrefour. It is not only the second but also the most internationalized retailer worldwide. It operates mainly in the European Union, Latin America, and Asia but also in North Africa. In 1999 it incorporate with Promodès one of its major competitors on the French market to form the first retailer in Europe. Now Carrefour is:

Europe
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