Strategic Initiative Paper

The Starbucks Corporation opened its first store in 1971. Starbucks portfolio includes the Starbucks brand, Starbucks VIA wide awake Brew, Tazo Tea, and Seattles Best Coffee. All retail stores that sell Starbucks products atomic hail 18 licensed business partners. The United States 2010 annual report shows that on that point argon 6,707 teleph peerlessr operated stores and 4,424 licensed stores. Internation anyy there are 2,126 gild operated stores and 3,601 licensed stores. Company operated stored account for 84% of the tax revenue for Starbucks. Starbucks revenue in 2010 was $1.4 billion. This was an increase from 2009 from revenue of $857 million. In bless for any business to be successful it must character strategical planning and financial planning. Due to the popularity and increasing number of Starbucks stores, allocating the companys resources and portionting up an outline to cooperate hereafter goals of the company is extremely important. Although Starbucks is a global sensation, the company faces numerous risks and financial effects. Describe Financial Planning and strategical Planning Financial planning is how the company pull up stakes allocate their resources. They invite to plan on where they will obtain money, equipment, employees to work the equipment, all this is needed to reach the strategic planning goals.

The company will have to measure their most recent performance with their past times for them to find the trend for the future. Strategic planning helps the company set up the course that it will take to meet their future goals. Strategic planning along with financial planning outlines the companys future and goals. There are two parts to strategic planning the mission and the vision. The first thing that comes out with strategic planning is the companys mission statement that explains the intend purpose of the organization. Starbucks mission statement is To inspire and comfort the human spirit one person, one cup and one neighborhood at a time (Starbucks Mission, 2011). Their mission statement... If you regard to get a full essay, order it on our website: Orderessay

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