Jetblue Airlines Summary of Case

Barger, previously president and COO of JetBlue, was named the airlines CEO. JetBlues board promoted Barger to the CEO eccentric in the wake of a highly publicized operational crisis in February that led to the cancellation of everyplace 1,100 JetBlue flights and adversely affected the travel plans of thousands of passengers. Though numerous interviews and meetings during the past day allowed Barger to scheme his vision for the airline, he realized that he needed to come across quickly in implementing that vision to maintain the confidence of customers, employees, and shareholders. Just a few miles outside Bargers window was John Fitzgerald Kennedy (JFK) Airport, where JetBlue began trading operations as a low-cost carrier (LCC) in 2000 and, by the beginning of 2007, held a 30% share of domestic departures. spirit beyond the construction site for JetBlues new storehouse 5â€"an $800 million state-of-the-art facility that was scheduled to centripetal in the fall of 2008 and would offer 26 gates and a wide range of passenger amenitiesâ€" In belatedly 2005, JetBlue added the E190 to its fleet, which was then composed exclusively of 85 A320s. This decision was a break with the traditional practice of many LCCs of limiting their fleets to one geek of aircraft to streamline operations and reduce be.

JetBlue was in the simultaneously advantageous and risky position of being the launch customer for the E190. By the balance of 2006, JetBlue had 23 E190s in its fleet of 119 planes. By late 2006 JetBlue, uniform other airlines, faced softening demand and higher costs due to increasing fuel prices. Barger played a large role in the airlines decision at the abrogate of 2006 to slow its rate of growth by reducing its grease ones palms commitments for new planes. In light of the operational challenges faced by JetBlue in February 2007, as well as the unabated rise in fuel costs (Exhibit 1), Barger realized that the airline would need to come in word further steps to slow its rate of growth. Though convinced... If you want to get a full essay, order it on our website: Orderessay

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