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Generoso Pharmaceutical and Chemicals, Inc. State m ent of the Proble m To determine the possible actions the Generoso Pharmaceuticals & Chemicals, Inc.( GPC )should take in coordinate to stay in competition, where to find redundant capital and to aim Germanexpatriate to oversee the project. O bject iv es To have the ability to grow rapidly because of incessant strategic planning.To have competition attractiveness and environmental strength.To be able to come up with the additional budget for the murder of the project. Areas of Cons i derat i on The following are facts that play significant roles for the case: y The charter to hire a German expatriate to oversee the bother and the additionalbudget for the project. No Filipino chemist who specialize the technology of theproject could throw out for GPC to remain competitive y The company was now a going bear on valued at P40 million. The proposedproject would cost approximately P135 million. y In the local market, the project will position itself as a metier pharmaceuticalmanufacturer which can manufacture growths not currently available from theindustry?s contract manufacturers. y In 1988, the American principal offered his plans to David of GPC engaging in thecontract manufacturing of pharmaceutical products for both the domestic andexport markets.

SW O T Analys i s STRENGTHS y Liquidity of the Company y A wide supply for raw materials y Proprietary technology /superior technological skills y Ready for expansion y Ability to take advantage of economies of scale y Better product quality y Market share leadership y Strong financial condition y An attractive client baseWEAKNESSES y Less quality of their products y Expansions are too costly y Lack of additional capital y Poor managementCapital constraints to financefuture projects y Short on financial resources y Weak advertising... If you penury to get a full essay, order it on our website: Orderessay

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