Ruth

* DECISION * condolence Investors Husband Future Supplies / Advisors / Partners Avion CEO Arthur ISSUES Forecasts for Mailouts + Response -> 1.4% @ $30? Accurate? chapiter: How much does she need? And is it enough? (investors <- whom she doesnt know) high seasonal payment cashflow Is compassion Competent? Her background? Young and inexperience? Emotional? Skill, Performance, (Pushy) self-importance Motivated CAN SHE MAKE THE DEAL? Knowledge of Consumer / Customer TIME to launch leave she be able to do this on her on? By how long will need she need more help helpless personal income? Cost is more than breakeven * * ANALYSIS * * Variable Cost Inventory, fulfillment, compose down, packaging, catalog 120,000 180,000 Fixed Cost Office, Staff, Furniture > 0 Initial social class passage assuming 1.4% @ $30 is about -$49,000 Investment from investors is only $150,000 Year 1 Year 2 Year 3 Usually unattainable to gain profit or breakeven at first year. So prediction will need to be around 3 years and hopefully, it breakeven at year 3. ALTERNATIVE can we reduce greet per catalog? Start smaller mailout Preserve cash Evidence to stand more $ Homework on the ground, not just in the office Possible DELAY Work with AVION. Partnership? Or ask them to control? DECISION CRITERIA Cost / Return Risk Opp.

Lost Failure Now Lost of Investment 1 3 year Reputation Timing A) now or later? B) prudence environment? C) Requirements to installment? D) Feasible to do this? * ------------------------------------------------- * What steps are required to turn Ruths idea into a viable business? What are the key variables that affect youthful venture viability? Cashflow Customer reaction Countrys economy Competition Evaluate Ruths ability to raise capital and the deal propose. Is this adapted money to fund the venture? Why... If you want to get a full essay, order it on our website: Orderessay

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