Marketing Mix

Marketing Concepts Assignment 1 ? The Marketing of Business This essay result be divided into four move. The first two parts pass on be composed of two interviews to business owners/managers, with the object lens of their explaining how they account and succeed for their customers needs. The next two parts will be made up of three interviews each, asking customers of the precedent businesses if their needs have been fulfilled. Interview with The king-size Chill stuff manager ? Alex Greenwood For the first company we have chosen The Big Chill Bar that is situated on Dray walk of life off Brick Lane, London E1 6QL. The Big Chill Bar has a relaxed atmosphere with various art exhibitions, music and media events, opening heptad days a week. We interviewed the bar manager Lisa Alexanderson (P.C. E16QL) so that she would provide us with sufficient information on how their company identify and cover customers needs. In order to obtain this information, we asked her the 4 Ps. In response to our questions she replied that the product provided in her bar was of graduate(prenominal) quality, presented in a modern manner, that is, in accordance with the stylish upbeat area where the bar is situated. As for the pricing, she commented that the prices were slightly above average due to the high quality service provided.

be a bar, the manager of this company had no response to the side of the product they sell because customers can purchase it at the bar. As for promotion, The Big Chill Bar has a website and features in umteen London food and drink guides. Besides, they also distribute flyers roughly Hoxton area. Interview with Rough Trade manager ? Min Park stick up Monday, my colleague Max and I visited Rough Trade, a small record store in Brick Lane(E1 6QL) where surrounded meddlesome restaurants, bars and clubs. It touched our curiosity as to why a record store would be located admits this busy scene. And our chatter with the store manager (Steve Willson, E1) led to an interview.He told us that Rough... If you want to sign on a full essay, order it on our website: Orderessay

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