Characteristics Affecting Consumer Behaviour

Principles of Marketing 1B Assignment 1 Describe and Explain the Characteristics that travel consumer behavior and outline the consumer decisiveness-making run as it relates to a harvest-feast of your selection Word Count: 2003 Words 1  get across of Contents 1 - trigger - 3 2 - The Characteristics that motivate Consumer Behaviour - 4 3 - An outline of the Consumer Decision-Making butt on ! ! ! 3.1 - Type of Buying Decision Behaviour - 8 3.2 - Decision-Making model Stages - 9 3.3 - Decision-Making Model Stages - Low Involvement Product - 10 4 - Marketing Recommendations - 11 5 - Conclusion - 12 6 - Reference heel - 13 2  foundation In the world of today, where capitalism is an omnipresent force and has the civilise to govern our everyday closes, societys most canary bird daily ritual is the consumption of products and services. For what it appears to be a terrene task of misdirecting a particular product or service, high levels of an alytical brain power argon forever and a day recurrent. From the moment the consumer glances the product to the ultimate stage of actually get it, the whole procedure is known as the consumer decision deal.

This reports focus is to determine and analyse the consumer decision making process of a male guardian when buy a Luxury Holidays Week Package for his family constituting of a married woman and two children. According to Mintel(2008), Luxury holidays can be classi?ed in economic terms as those which have a cost in excess of 1750 for one or in excess of 2500 for two. The current holiday commercialise is expected to be worth around 35 Billion and 3% of which are considered to be l uxury holiday related resulting in a ?gure o! f around 1.05 Billion of grocery value. Focusing only on the market leaders with respect to the UK Luxury Holidays Tourism stadium the main operators can be denoted by Abercrombie & Kent, Cox & Kings, Exsus Travel, Kinker Holidays, Kuoni and the market leader Thomas Cook. The typical consumer pro?le for the case...If you mean to get a full essay, order it on our website: OrderEssay.net

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