Marketing Assesment of Burton Inc. (Snowboards)

Burton Snowboards: A Marketing Assesment

Snowboarding is a wintertime sport that is speedily growing in popularity. The founder of the sport, Jack Burton Carpenter, is amazed at the success of the snowboarding market and contri simplyes the success of the market to his determination of foreseeing snowboarding become a popular winter sport. The following assignment give describe with specifics the environmental forces influencing the snowboarding industry, the differences in marketing goals in equality to Burton Snowboardings archean years with that of today, and result describe each cistron of Burton Snowboardings marketing mix.

The environmental forces influencing the snowboarding industry includes the following:

Demographic: Baby boomers will retire or have already taken early retirement; therefore recreational activities will increase greatly. novel retirees will give up most of their spare time, (that was commonly set aside for work), for leisure and recreational activities. The snowboarding market is targeting teenagers engagement of their products. Therefore, if the snowboard industry wants to keep the teenage audience interest in their products they must maintain its chassis. In order to keep their image safe, the industry must sell to higher(prenominal) profit organizations and not low compute markets such as the bi-way, (who knows what the bi-way would want with snowboards but its a good example of a low budget market).

Economic- Business Cycle: Sales of snowboards will be high during times of successfulness, (when the economy is at its peak). Adding more appeal on snowboards, (examples: a new look, upgrade, new products and more uses for the product), during times of prosperity in the economy will help to expand the snowboard market. widen the snowboard market makes the consumer more aware of the product and thus adds to the sales on the product.

Economy- Inflation: Since the majority of the consumers buying snowboards are teenagers, rising prices rates...

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