Just a single month earlier, however, General Motors had announced that sales in the Chevrolet Corvette sports care were declining, but that production levels for ones model had not been curtailed (Cetawayo, 2008). Obviously, top management at General Motors was not yet capable to apply a long-term view towards strategy to your Chevrolet Corvette.
Patterson (2006) said in relation to strategic advertising and marketing management that organizations need to (a) identify the organization that they're pursuing, (b) think about their ethical and social responsibilities, and (c) adopt an correct vision and accompanying goals. The existing strategy for ones Chevrolet Corvette of maintaining a prominent position for ones model in the product or service portfolio is faulty. The Chevrolet Corvette lends some prestige for the company, but its contribution to profitability is negligible.
When all the reasons and problems regarded as above are assessed, there merely is no rational justification on the continuation in the existing marketing strategy to your Chevrolet Corvette that may be followed by General Motors.
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