Case Study Analysis - Our Lady's Home of Compassion

The Home of Compassion Hospital at Island Bay, a principal investigator and medical examination examination infirmary with sm altogether inhabit category which provides a broad range of surgery as well as offering respite dispense, intermittent c atomic number 18, mission of terminally bad and convalescent care. It is not for profit and targets mess who fall between the cracks with go through to health care. To receive intercession people pay what they batch afford. Generally speaking, the infirmary?s philosophy is that each individual is unique and has a canonic right to life and the opinion of total care embraces the physical, psychological, spiritual, affable and economic needs of all peoples, regardless of their race, beliefs, sex, age or financial status. However, due to the in high spirits wasting disease and lack of income, therefore financial difficulty has survive its major(ip) problem and concern. A comprehensive marketing program is need to assist the hospital in ensuring its long-term viability. The disclose elements of such marketing plan should include:-?Situational analysisoKey Success FactorsoCompetition and benefit ComparisonsoLegal & deoxyadenosine monophosphate; Social EnvironmentoProblems and Opportunities?Marketing ObjectivesoService ProfileoTarget Market?Marketing StrategiesoService StrategyoPricing StrategyoPromotion StrategyoDistribution StrategySituation AnalysisThe astray know reference service and care provided by the hospital are its key successful factor. The hospital should continue its lineament overture program to ensure consistency in the quality of care offered to patients.

The main service compe tition that the hospital in, is its sleep h! ome service. As required by law nether the Hospitals Act, the hospital must have a 24 hours registered breast feeding staff in order to obtain the geriatric medical license to provide continuing care for the aged. In addition the hospital is in competition with other private hospital for generousy-insured patients. These patients are more likely to have higher guess of donation contribution to the hospital. In the social environment, the hospital presently fills a need for those patients that is... If you want to get a plentiful essay, order it on our website: OrderEssay.net

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