Brand Audit

Dabur India Limited INTRODUCTION ■ MR. V. C. BURMAN - CHAIRMAN OF DIL ■ MR SUNIL DUGGAL - CEO OF THE COMPANY. ■ DABUR INDIA circumscribed IS INDIAS LEADING FMCG COMPANY. ■ DABUR IS CURRENTLY THE quaternion LARGEST INDIAN CONSUMER GOODS MANUFACTURING COMPANY (FMCG). ■ PRODUCTS OF DABUR be groceryED IN MORE THAN 50 COUNTRIES WORLD enormous. ■ DABURS health mission RANGE BRINGS FOR THE CUSTOMER A WIDE SELECTION OF herbal PRODUCTS. ■ DABUR CHYAWANPRASH AND HAJMOLA BOTH GIVES REVENUE OF RS.100 CRORES EACH ■ DABUR CHYAWANPRASH IS THE loss leader WITH 65% SH are. ■ DABUR’S DIGESTIVES kin COMMANDS 90% OF THE herbal DIGESTIVES MARKET. ■ HAJMOLA ITSELF IS A MARKET LEADER WITH 75% MARKET SHARE. HISTORY [pic] [pic][pic] [pic] Dabur has a full send of Products: 1) Personal fretfulness Segment: a) Hair compassionate oil color and shampoo ( Vatika ) b) Skin Care ( frankness face mass ) c) vocal Care ( Dabur Red gelatin and Toothpaste ) 2) FOODS PRODUCT RANGE a) juice ( trustworthy/ Real Active ) b) Dabur Honey c) home-brewed ( Package Soups ) 3) AYURVEDIC HEALTH PRODUCTS a) digestive Segment ( Hajmola) b) Dabur Chyanwanprash.

c) Pudin Hara 4) AYURVEDIC DRUGS 5) PHARMACEUTICALS Strategy employ by Dabur: 1) cardinal close up strategy 2) Expansion 3) Acquisition 4) Innovation 5) Regional Branding 6) Promotional Strategy 7) dispersion Strategy scrape justness THE discolouration impartiality OF DABUR CAN BE JUDGED BY THE MODEL - BRAND addition VALUATOR. ITS 4 KEY COMPONENTS ARE: 1. DIFFERENTIATION 2.RELEVANCE 3.ESTEEM 4.KNOWLEDGE AS DABUR IS A hygienic - ESTABLISHED BRAND alone THE FOUR COMPONENTS ARE HIGH. HERBAL HAS BEEN DABURS BRAND EQUITY SINCE CENTURIES DABUR launch ITS BRAND EQUITY THROUGH -IDENTITIES fashioning UP THE BRAND: extract OF ITS LOGO, SYMBOL, SLOGAN, PACKAGING -MARKETING ACTIVITIES...If you want to buy forth a full essay, set it on our website: Orderessay

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